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Guido Guidi
Da Zero

This exhibition is of a retrospective nature and is the largest dedicated to Guidi to date. Through more than two hundred and fifty photographs, it traces his career from his first shots when he was only fifteen years old to his most recent projects, paying particular attention to the moments that are essential to understand the depth of his visual thinking. Irreverently at times but tacitly in most cases, his work has subverted some standard beliefs about where to photograph and how to look, a certain normativity of seeing. Through supposed errors, unusual framing and, above all, an insistent orientation towards the unforeseen areas of the supposedly anodyne, Guidi’s proposal has been based on photography as a process of understanding. He is always open to what arises from his experience while shooting, as well as the multiple readings that may be created by the sequencing of the images in their published form

Critical text by Marta Dahó

Guido Guidi (
Cesena, Italy, 1941) is known as a key figure in the renewal of photographic practices in the 1960s. His work occupies a fundamental place in the reflection on contemporary landscape, urbanism and architecture, and in the photographic medium. Guidi is an extraordinarily prolific artist who has never ceased to question the act of seeing through the medium of the camera. This questioning has developed through an intense dialogue between the stories and materialities of photography and what emerges on its margins, in the semi-urban interstices of provinces and in the neglected areas of the post-industrial landscape.

The exhibition “Da Zero” opens on the 15th of October at La Virreina Centre de la Imatge and will be on view until the 16th of January 2022.

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